The Importance of Social Media for Business Brands

It’s pretty fair to say that Social Media has become a pretty vital part of our society. In 2019, it is going to be hard to find someone who doesn’t have any social media account, regardless of platform. The world is so interconnected, and everyone so interested in remaining connected with one another, that ignoring the impact of social media in our society would be a fool’s errand. It has become such a vital tool in general, any business brand not including it in any marketing plan is just asking for failure. Social networks are indeed one of the fastest growing industries in the world, so businesses need to start investing on using these platforms if they haven’t already.

Investing in social media marketing has been identified as the missing link connecting business brands with their consumers. In a world where there is more of a direct line of communication with all the different social media platforms, businesses using them see a big increase in their brand awareness and spread. Studies have shown that approximately 78% of small business use social media to attract new customers, while studies have also shown that 33% of customers have identified social media s how they identify new brands product and services. In short, most brands are validated through social media marketing.

A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. Studies have shown that 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence. It is the reason why social media marketing has the power to increase customer loyalty, as other studies have shown that 71% of consumers who received a quick response on social media would recommend the brand to others.

If you are someone that understands the importance of social media in the business side and want to learn how to better use it, C3S offers a Level 7 Diploma in Digital Marketing and Social Media. For more information, click here.

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