There is nothing more important than putting your best foot forward. This is true for you as a person (where you will want to make a great first impression to people and employers, or risk being ignored or presenting a false image of yourself) as it is for a company. A company putting their best foot forward in the eyes of the general public is sometimes the most important thing for the sake of their future. Whether a company’s focus is to sell a product or provide a specific service, it will be for naught if the company’s first impression isn’t a strong one.
For that, just like a prospective employee putting their best foot forward to a company, one big thing a company needs to nail is their public cover letter.
Writing a company’s cover letter has the same intent as a personal cover letter. The way it has to be written has to hit the same format: the header of the letter has to be brief and show a sequence of introduction, development and closure. Just like an employer writing their cover letter to a hiring manager, the company cover letter also needs to know who they are writing it to. In this case, the recipient has to be the audience the company wants to present itself to. Doing this can help personalize the message and strengthen the commercial communication in the header. Doing this can help catch reader attention and help the company say what it needs to say quicker.
As you move forward to writing the meat of the cover letter, it is good to know potential questions people may ask about the company and be prompt to answer those questions before they are asked. Questions like “What does the company do? What is the company’s catalog made of? What is the business philosophy? In what market niche is the company positioned for? What is the purpose of this message?” are a good starting point to what to write for the cover letter.
Writing the next few paragraphs answering these base questions can help create a confident look on the company and make their intentions clear, which can bring confidence to the recipients interested in said company. It is also important to state the information of those potential questions so that potential new clients/suppliers can have information they need to become involved.
This letter can be both an information deliverer as well as an invitation for interaction with the general public, potential customers and business partners. It can be the start of a dialogue that can help propel and expand a company’s initial reach. This is why it is important for this letter to be clean in its typography, have eye catching visuals and have any spelling and grammar mistakes taken care of.
More importantly, when you look at the letter as a company’s foot forward, make sure you feel the quality of the cover letter is one you are proud of. The letter will for sure speak for itself.