COVID-19 impacts on Business AND Strategy

“Business as usual” has become a thing of the past thanks to the  corona virus. In these unpredictable times, there is no such thing as  “normal.” Organizations that outmaneuver uncertainty, on the other  hand, develop a level of resilience that they can rely on, regardless of  the changes that occur. Executives in the C-suite have their job cut  out for them. They must concentrate on tactics that balance the  current requirements of their consumers, workers, and other  stakeholders with a restoration to long-term competitiveness.  

Senior leaders must make strategic decisions that will take them to a  revitalized future state as we transition from reaction to recovery, no  matter how paralyzing the uncertain picture may appear. 

React, Revamp, Restart 

The pandemic response seen can be broken down into three phases.  Of course, the duration of each phase will vary as per the department,  product/service – also by country, organization and even industry. 

These phases are prima facie define as to what happens at each  stage: 


Immediate steps were taken to ensure that employees were safe and  that critical company activities continued to function. This brief period  is characterized by intense effort and even chaotic activity. Stop  bleeding with these quick treatments.  


To stabilize operations, a more organized/coordinated effort is  needed. Make a plan to go back to a scalable state. Determine  which capabilities need to be strengthened, refactored, reopened,  rehired, re-budgeted, and resupplied. 


Over a long period of time, the organization has been distinguished  by strategic, long-term execution. Learn innovative, repeatable, and  scalable methods to run operations processes and workflows. 

To consolidate around a stronger foundation and path ahead, use  lessons learned and emergent patterns from previous phases.   

Build resilience 

Dexterous resets also help organizations become more resilient. One  can be better positioned to withstand the next crisis if they eliminate  flaws in their business and operating models.

This is crucial and need of the hour. 

Any increase in company activity may easily be followed by another  phase of reaction, recovery, and resumption, therefore it’s critical to  swiftly absorb lessons gained and incorporate long-term  improvements into business and operational models. 

Reboot for a tenable future 

Yours might be one of the firms that restores to pre-pandemic  standards, but it won’t have been an easy road. Nonperishable  consumer products’ manufacturers are an excellent example. They  saw surges in demand at first, but demand may quickly fall when the  crisis-driven overstocking subsides. That period, too, will pass, and  demand will return to pre-pandemic levels. 

What are your plans for the future? This crisis has provided a chance  to reset some of your objectives and ambitions; now is the moment to  ask: “Do we want to be different — and if so, how?” as we recover  from this catastrophe. 

Staying up to date on the current managerial and business trends may  help you stay competitive and relevant in the market. There are  several strategic business management programs that help you  accomplish your learning objectives. 

If you’re keen on gaining strategic insights then you can explore the  Master in Strategic Management and Leadership program offered by  C3S Business School.

This program will educate you how to formulate and evaluate  business strategies which will help you enhance your firm’s productivity  and agility. 

In addition, the course encompasses various aspects of human  resource management and corporate ethics, both of which may help  you improve your leadership abilities. 

In case of any disruption due to unforeseen circumstances globally,  the online educational model can ensure that your learning is  incessant and uninterrupted.

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