Field Trip to Estrella Damm

Event Start Date & Time

03/11/2022 @ 10:00

Modality

Offline

Tags
Innovation Brewing Global Reach Product Diversity
Category

Field Visit

Description

Estrella Damm is a lager beer brewed in Barcelona, Spain. It has existed since 1876, when August Küntzmann Damm founded his brewery in Barcelona, and is the flagship beer of S.A. Damm, a prominent brewery in the city. The brand...

  • Historical Significance: Estrella Damm, founded in 1876, is the oldest beer brand in Spain. This highlights the importance of understanding historical context and legacy in business success.
  • Cultural Impact: The name "Estrella" means "star" in both Catalan and Spanish, reflecting the cultural integration and significance of the brand within Spain and beyond.
  • Global Reach: Estrella Damm is available in numerous countries worldwide, demonstrating the company's successful global expansion and the strategies involved in international marketing and distribution.
  • Innovation in Product Development: The creation of the luxury beer Inedit in collaboration with chefs and sommeliers from El Bulli illustrates the role of innovation and collaboration in creating unique products that stand out in the market.
  • Product Diversity: Understanding the variety within the beer industry, such as the blend of lager and wheat beer styles in Inedit, and the use of different ingredients like coriander, orange skin, and licorice, can inspire creativity and a deeper appreciation for the craft of brewing.

Presentators

Dr. Mehrad, an esteemed academic and researcher, holds dual Ph.D. degrees in Health/Industrial and Organizational Psychology and Social Psychology. With over 14 years of international teaching experience, she specializes in Leadership, Business Management, and Strategic Marketing. An accomplished author, she has published extensively in scientific journals and presented at international conferences.

Dr. Aida Mehrad

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