Comparative Analysis of Two Giants: Pepsi and Coca-Cola

Key takeaways from the workshop:

Strategic Positioning Matters: Understanding how two similar companies carve out distinct market positions is crucial for business strategists. Adapting to Trends: Despite being direct competitors, each brand adapts differently to global and regional market trends. Consumer Perception: It’s fascinating how subtle differences in branding can influence consumer choice and loyalty.

This workshop not only underscored the importance of case studies for practical business learning but also emphasized how analyzing leading companies' past and present strategies can inspire new perspectives for future business decisions. In general, the students became familiar with the concept of companies' competitions, strategies, and plans that will work for their plans, which they are following practically in this workshop series.