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Bachelor in Marketing & Sales

In this Bachelor's degree program, you can learn the skills necessary to oversee market trend research and how to strategize and manage promotional projects and processes. You also develop effective communication techniques used to encourage consumers to invest in specific ideas, goods and services.


The quality of professional training is provided through the acquisition of knowledge and skills in the following areas theoretical foundations and basic principles of economic science and management of economic systems; principles of marketing; knowledge and practical skills in the field of marketing analysis and formulation of managerial decisions; communicative culture and skills for teamwork; and practical experience in the conduct of marketing research with good practices in the management of business organizations.


The acquired competencies enable the bachelors, who graduated in the specialty of Marketing and Sales, to pursue career as marketers in business organizations, organizations from the public sector, and NGOs.

CSSS offers a unique approach to studying this programme. The study programme is implemented through the application of lectures, group classes, practical training exercises, presentations, cases, seminars and projects.


The Teaching is often in small groups to encourage interactive, critical and lateral thinking whilst valuing independent learning and applying theory to practice.

FIRST SEMESTER (Total – 30 ECTS)

COMPULSORY COURSES

  • Management Theory – 6 ECTS
  • Microeconomics – 6 ECTS
  • Law Regulations of Business – 6 ECTS
  • Public Communication – 6 ECTS
  • English Language – 5 ECTS
  • Physical Training – 1 ECTS

    SECOND SEMESTER (Total – 30 ECTS)

    COMPULSORY COURSES

  • Macroeconomics – 6 ECTS
  • Entrepreneurship – 6 ECTS
  • Essentials of Marketing – 6 ECTS
  • Administrative Culture – 6 ECTS
  • English Language – 5 ECTS
  • Physical Training – 1 ECTS

    THIRD SEMESTER (Total – 30 ECTS)

    COMPULSORY COURSES

  • Economics Theories – 6 ECTS
  • Applied Mathematics – 6 ECTS
  • Human Resource Management – 6 ECTS
  • English Language – 5 ECTS
  • Physical Training – 1 ECTS
  • ELECTIVE COURSE (‘either-or’) Corporate Marketing Policy – 6 ECTS

    (or) Quality Management – 6 ECTS


    FOURTH SEMESTER (Total – 30 ECTS)

    COMPULSORY COURSES

  • Statistics – 6 ECTS
  • Business Accounting – 6 ECTS
  • Finance Theory – 6 ECTS
  • English Language – 5 ECTS
  • Physical Training – 1 ECTS
  • ELECTIVE COURSE (‘either-or’) Corporate Social Responsibility – 6 ECTS

    (or) Social Entrepreneurship – 6 ECTS


    FIFTH SEMESTER (Total – 30 ECTS)

    COMPULSORY COURSES

  • Sales Management – 6 ECTS
  • Marketing Research – 6 ECTS
  • Internet Technology in Marketing – 6 ECTS
  • English Language – 5 ECTS
  • Physical Training – 1 ECTS
  • ELECTIVE COURSE (‘either-or’) Consumer Rights Guarantees – 6 ECTS

    (or) Trademarks and Patents – 6 ECTS


    SIXTH SEMESTER (Total – 30 ECTS)

    COMPULSORY COURSES

  • Project Management – 6 ECTS
  • Commodity Distribution and Distribution Policy – 6 ECTS
  • Relationship Marketing – 6 ECTS
  • English Language – 5 ECTS
  • Physical Training – 1 ECTS

    ELECTIVE COURSE (‘either-or’) Innovations and Innovation Policies – 6 ECTS

    (or) Pro-active Corporate Security – 6 ECTS


    SEVENTH SEMESTER (Total – 30 ECTS)

    COMPULSORY COURSES

  • Consumer Behaviour – 6 ECTS
  • Prices and Pricing Policy – 6 ECTS
  • Direct Marketing – 6 ECTS
  • English Language – 5 ECTS
  • Physical Training – 1 ECTS
  • ELECTIVE COURSES (‘either-or’) Corporate Social Policy – 6 ECTS

    (or) Rhetoric and Negotiations – 6 ECTS


    EIGHTH SEMESTER (Total – 30 ECTS)

    COMPULSORY COURSES

  • Internship – 7 ECTS
  • Applied Case Studying/Case Solving – 7 ECTS
  • Physical Training – 1 ECTS
  • ELECTIVE COURSE (‘either-or’) Coaching Competencies for Managers – 5 ECTS

    (or) Business Strategies for SMEs – 5 ECTS


  • GRADUATION (optional - Exam or Thesis) - 10 ECTS

    OPTIONAL SUBJECTS (from VI sem.)

  • Conflict Resolution – 3 ECTS
  • Marketing for NGOs – 3 ECTS

    OPTIONAL SUBJECTS (from VII sem.)

  • Visual Communications and PR – 3 ECTS
  • Integrated Marketing Communications – 3 ECTS

    OPTIONAL SUBJECTS (from VIII sem.)

  • Job-training – 3 ECTS

  • CSSS welcomes qualified applicants with no discrimination towards their gender, age, cultural, ethnic, religious and racial backgrounds.


    Admission at CSSS sets minimum criteria which have been designed to identify applicants having a sound academic potential who shows creativity, critical thinking, social and moral values, evidence of English language proficiency and strong motivation.


    EU / Non-EU or International
  • Higher secondary school or completed A level
  • Official transcript of all studied subjects
  • A document issued by an authorized body (the applicant's high school) certifying the right (eligibility) of the applicant to continue his/her education in higher institutions and universities in the country in which the latter has acquired his/her secondary education; (applicable only if the desired degree is Bachelor’s)


    English language requirements
  • IELTS 5.5 (with minimum 5.0 in all components).
  • TOEFL (paper-based): overall score of 600 with a Test of Written English score of 5.5
  • TOEFL (internet-based): overall score between 87-109 with component scores of at least 20. Cambridge English First (FCE)

    Student´s without previous criteria, will be requested to present valid documentation that accredits their English proficiency.

    Applicants from a recognized majority English speaking countries (MESCs) do not need to meet these requirements.


    To meet our requirement for admission is always at the discretion of program coordinator

  • EU

    Application fee : Non-refundable, paid with application : 300 EUROS.

    Tuition fees : 22.000 EUROS.

    1st Year : 5.500 Euros
    2nd Year : 5.500 Euros
    3rd Year : 5.500 Euros

    4rd Year : 5.500 Euros


    Non EU

    Application fee : Non-refundable, paid with application : 300 EUROS.

    Tuition fees : 24.000 EUROS.

    1st Year : 6.000 Euros
    2nd Year : 6.000 Euros
    3rd Year : 6.000 Euros

    4rd Year : 6.000 Euros


    *Payment instalment plans are available. Please contact CSSS’s Administration Department for further details

    Opportunities of doing an internship available through our network of 50 tie-up corporate partners.

    Internships may be paid or unpaid depending on the employer. (*Monthly salary may start from 400 euros).

    Upon successful completion of a course student would have options for placement.


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    Program Key facts

    ECTS
    Credits 240
    Location
    Carrer de Balmes 7, 1st floor, Barcelona
    Language
    English
    Duration
    48 months or 36 months Intensive
    Intakes
    February & September
    Total Tuition Fees
    €22,000 (EU) €5,500 per year / €24,000 (NON-EU) €6,000 per year
    Application fee
    €300 (Non-refundable, paid during application submission)
    Awarded By
    European Higher School of Economics and Management, Bulgaria